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G Plan Design

I was the creative brand & marketing manager for G Plan. In my role I was managing all marketing and brand (including employer branding) activities + budget, and developed and implemented a new brand identity, to replace the one which had been in use for 26 years. I also developed and implemented a new website and digital strategy. Much of the POS and ExPo design I did in-house. We had the best trade show for 7 years, with 'The Next Chapter' theme in 2019.

G Plan Upholstery is a British furniture company with a rich heritage and over 60 years' experience in creating premium high quality sofa and chairs. G Plan is the biggest sofa manufacturer in the UK. The company counts over 540 national and independent retailers across the U.K; has around 250 employees and is part of the group Sofa Brands International, employing around 1000 people in total within 5 brands, including G Plan.

TV and online commercial I did with my photographer

Old brand identity

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Old G Plan.jpg

New brand identity

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Examples of tradeshow POS

Examples of instore & printed material

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