G Plan Design
I was the creative brand & marketing manager for G Plan design back in 2017 - 2019 and helped give the brand a facelift up to the date. I was in charge of all marketing and brand activities + budget, and developed and implemented a new brand identity, to replace the one which had been in use for 26 years. I also developed and implemented a new website and digital strategy. Much of the POS and ExPo design I did in-house. We had the best trade show for 7 years, with 'The Next Chapter' theme in 2019.
G Plan Upholstery is a British furniture company with a rich heritage and over 60 years' experience in creating premium high quality sofa and chairs. G Plan is the biggest sofa manufacturer in the UK. The company counts over 540 national and independent retailers across the U.K; has around 250 employees and is part of the group Sofa Brands International, employing around 1000 people in total within 5 brands, including G Plan.